Patent Valuation: Improving Decision Making Through Analysis by William J. Murphy, John L. Orcutt, Paul C. Remus

Patent Valuation: Improving Decision Making Through Analysis



Download Patent Valuation: Improving Decision Making Through Analysis



Patent Valuation: Improving Decision Making Through Analysis William J. Murphy, John L. Orcutt, Paul C. Remus ebook
Publisher: Wiley, John & Sons, Incorporated
Page: 379
ISBN: 9781118027349


Praise for Patent Valuation "With no nonsense or intellectual posturing, the authors tell us what a patent valuation is really about . . . in real life. Readable, sound, and eminently useful, the authors have presented many new and practical insights about the valuation process and about the nature of patents as business assets. While focused on patents, their insights apply to any intellectual property and, in fact, to any valuation. Professionals, corporate managers, attorneys, and anyone else in the IP world will find themselves attached to this clearly written book." —Gordon V. Smith, author of Trademark Valuation and Intellectual Property "Innovation is the key to success for individuals, companies, and entire nations. Patents are the key to providing a marketplace for innovation. In Patent Valuation, Murphy, Orcutt, and Remus cut through the legal complexities of patents to help you figure out your bottom line—what are they worth?" —Jon Dudas, President of FIRST®, Under Secretary of Commerce for Intellectual Property, and Director of the United States Patent and Trademark Office, 2005–2009 "Effective management of IP assets is enhanced when decision making takes into consideration the value of the assets. This new work by William Murphy, John Orcutt, and Paul Remus presents a number of accepted models for calculating value and practical application of these models. I highly recommend Patent Valuation as a reference for those IP professionals who want to leverage greater value from their IP assets." —David Koris, General Counsel, Head of Intellectual Property, Shell International BV, The Hague, Netherlands "Going beyond the conventional primer, this book provides a practical framework that incorporates the art of defining a value proposition with the science of quantitative examples to drive a productive dialogue of patent valuation." —Rajiv Patel, Partner, Fenwick & West LLP

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